z.cn ad in Beijing subway

We often heard in Europe that e-commerce will boom in the coming years and its potential is high. China market is one more time really advances on this topic. Buying online is already well known by Chinese netizens.

To answer numerous customers’ demands, e-commerce companies start to become multinational companies that can manage suppliers, freight transportation and home delivery.

Deliverymen are every morning in front of offices to bring their latest deliveries to customers. This is usual to see colleagues go down twice a week in our building to get their new gadgets from deliveryman.

The most famous e-commerce website in China is Taobao.com but I will write about it in an other dedicated post (most probably on the letter T… :) ). I spent so much time on Taobao that I got many stories to share.

It represents today more than 50 % of sells in China so the rivals have tough challenges to remain alive.

The principal contenders are: (more…)